2014 National Green Page

2014 National Green Pages

Issue link: http://pubs.greenamerica.org/i/212538

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Page 39 of 197

Beware of Imposter Green Businesses Don't Be Fooled Chocolate What do we know about Trader Joe's Pound Plus chocolate? Very little. Trader Joe's is not transparent about its ingredients. But given what we know about the chocolate industry, here's our well-educated guess from reading the label: • The Trader Joe's bar is definitely not organic. • The cocoa is likely sourced from farms in West Africa, where most US conventional cocoa comes from and where child slavery is rampant. • Does it contain genetically modified organisms (GMOs)? Trader Joe's says, "We do not allow GMO ingredients in our private label products." Yet it has no third-party verification and does not disclose who makes its branded products. • It's likely manufactured by a multi-billion-dollar food company that engages in problematic social and environmental practices. The verdict? Don't let Trader Joe's fool you. 36 Green America's 2014 National Green Pages® We know a lot about chocolate from Alter Eco Foods m . Alter Eco provides transparency as part of the Green America certification process. Green businesses are proud of the impact they're having on the world and want to tell you all about it! AlterEco chocolate bars are: • Green America Gold-Certified, meaning Alter Eco has been screened for a deep commitment to social and environmental sustainability (see p. 8). • USDA certified organic. • Fair Trade Certified™. In other words, independent monitors verified that cocoa farmworkers were paid a living wage and worked in healthy conditions, and no children worked in the fields. Vote with your dollars for a better way of making chocolate—one that doesn't enslave children. Purchase from Alter Eco and other Fair Trade chocolate companies, found in the "Fair/Alternative Trade" and "Food" categories, starting on p. 49 and p. 130. m designates a certified member of Green America's Green Business Network™

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