Beware of Imposter Green Businesses
Don't Be Fooled
What do we know about Trader Joe's Pound Plus
chocolate? Very little. Trader Joe's is not transparent
about its ingredients. But given what we know about
the chocolate industry, here's our well-educated
guess from reading the label:
• The Trader Joe's bar is definitely not organic.
• The cocoa is likely sourced from farms in West
Africa, where most US conventional cocoa comes
from and where child slavery is rampant.
• Does it contain genetically modified organisms
(GMOs)? Trader Joe's says, "We do not allow GMO
ingredients in our private label products." Yet it has
no third-party verification and does not disclose
who makes its branded products.
• It's likely manufactured by a multi-billion-dollar
food company that engages in problematic social
and environmental practices.
The verdict? Don't let Trader Joe's fool you.
Green America's 2014 National Green Pages®
We know a lot about chocolate from Alter Eco
Foods m . Alter Eco provides transparency as part
of the Green America certification process. Green
businesses are proud of the impact they're having
on the world and want to tell you all about it!
AlterEco chocolate bars are:
• Green America Gold-Certified, meaning Alter
Eco has been screened for a deep commitment to
social and environmental sustainability (see p. 8).
• USDA certified organic.
• Fair Trade Certified™. In other words, independent monitors verified that cocoa farmworkers were
paid a living wage and worked in healthy conditions,
and no children worked in the fields.
Vote with your dollars for a better way of making
chocolate—one that doesn't enslave children. Purchase from Alter Eco and other Fair Trade chocolate
companies, found in the "Fair/Alternative Trade"
and "Food" categories, starting on p. 49 and p. 130.
m designates a certified member of Green America's Green Business Network™