2013 National Green Page

2013 National Green Pages

Issue link: http://pubs.greenamerica.org/i/94194

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Page 22 of 197

he promotes in his business. He and his wife live in a solar house built with recycled materials, manage a biodynamic farm, and cultivate grapes, lavender, and olives. This year, Green America and Real Goods have teamed up to create a program that brings solar to its individual and business members (p. 16). "We want to support all the great work that Green America is doing, get the word out, and help any other green businesses and individuals out there that might want to go solar," Schaeffer says. For decades, both Green America and Real Goods have promoted the same sus- tainable goals as the green movement has expanded, Schaeffer says. "From the very beginning, Green America and Real Goods have pioneered the sustainability move- ment in America. It's been an honor and a privilege for us to be involved with our East Coast partner Green America." —NF Body Friendly Furniture 25+ bodyfriendlyfurniture.com Member: 27 years Ergonomic eco-furniture based on yoga principles Inspired by her meditation practice, Linsi Deyo created Carolina Morning Designs in 1985 to sell yoga and meditation props. Deyo started by selling her own handmade medi- tation cushions, and as the business grew, she decided to bring in more help. When Patrick Clark joined her as a partner in 1993, he had a vision to take the company in a new direction. Deyo and Clark saw that the health benefits achieved while performing yoga, like calming and aligning the body, were often lost in everyday life, so they decided to incorporate those benefits into everyday furniture. The gave their business a new name, Body Friendly Furniture m, and it has evolved to offer nontoxic, ergonomic furniture that pro- motes health and fitness based on medita- tion and yoga principles. "Sitting in the standard right angle desk- GreenAmerica.org Body Friendly Furniture makes sustainable, ergonomic furniture that aligns the body based on yoga principles. Pictured here are Eco Backrests on Eco Squares. and-chair environment has been found to cause 'office illness,' which is a host of health problems from obesity to high blood pres- sure and lowered metabolism," Clark says. "Our furniture puts the user in various alter- native positions, like lounging, active sitting, and laying down on your tummy. The idea is to get stretching, movement, circulation, toning, rest, and alignment by alternating positions throughout the day." Body Friendly Furniture now supplies several distinct product lines, from medita- tion supplies and yoga props to organic bedding and unique pieces of furniture. The North Carolina-based company's products are available in stores across the country and can be shipped "all over the world, from Iceland to New Zealand," says Clark. Body Friendly Furniture created its flagship line of home furniture with three essential pieces: the Zen Office™, the Eco Backrest™, and the Eco Square™. The Zen Office is a workstation with a desk and seat that allows the user to work at floor-level in a kneeling position. "The Zen Office promotes 'active sitting,' which puts the body in alignment and tones muscles," Clark says, unlike traditional furniture, which can create pressure points and back pain. The desk can also double as a bench. A second seating option is the Eco Back- rest, an adjustable chair that can be used to lounge or work while lying down. Based on restorative yoga principles, the backrest promotes relaxation, spinal alignment, and deeper breathing. The final element is the most versatile. Called the Eco Square, this handmade slat- ted bed platform breaks down into small wooden boards, each shorter than 40 inches. Customers can create a queen or twin size bedframe, couch, coffee table, or bench by arranging multiple Eco Squares in different configurations. Body Friendly Furniture products are also designed to save space. "The fact that all of these pieces come apart quickly into small pieces means you have the whole concept: sleek, eco-friendly, minimalist, modular, multi-use, space-saving, and body-friendly," Clark says. The company strives to live up to its name in all aspects: all of the materials that Body Friendly Furniture uses are nontoxic and sustainably sourced. In addition to employing organic and natural plant-based materials, like cotton, kapok, buckwheat, and flax, the company uses sustainably har- vested wood and manufactured fiberboard made from 100 percent recycled content and nontoxic adhesives. "You're surrounding yourself with a body-friendly and eco-friendly environment so you're not being intoxicated with all the chemicals that are in everyday furniture products," Clark says. The company employs creative solu- tions to reuse internal waste it generates. It tags every product with information on why it completely eliminated plastic from its packaging several years ago. It prints its one-page brochures with soy ink on recycled paper. And it donates its fabric scraps to artisans who create handmade rugs and its Green America's 2013 National Green Pages® 19

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